The GlaxoSmithKline Consumer Healthcare (GSK) Shopper Science Lab is a state-of-the art research facility providing in-depth understanding of how and why shoppers make decisions and what influences their choices. With 10,000 sq ft filled with groundbreaking technology, the Shopper Science Lab is the biggest facility of its kind in Europe & the most advanced shopper insight facility in the world. Insight’s contribution was to design and install a high-definition video and audio relay system which would allow GSK to observe and record activity across the entire environment.
It is home to the world’s largest seamless touch-screen (Virtual Insight and Engagement Wall) at 5.32m wide and 2.55m high, providing full 3D visualisation of retail environments. The Pharmacy and Retail store areas recreate real life retail environments and mobile eye tracking equipment provides in-depth analysis. The first of its kind Pharmacy space enables retailers to test and evaluate shopper responses to various pharmacy displays.